Remember when I first set my sights on a career in digital marketing? I felt overwhelmed by the endless jargon: SEO, PPC, SMM…it was enough to make my head spin! Luckily, I stumbled upon resources that guided me without hefty price tags – like apps.
Turns out, your smartphone holds a surprising wealth of knowledge to launch your digital marketing journey.
But with countless options out there, how do you find the app gems? That’s where I come in. Let’s uncover the best free apps to level up your digital marketing skills.
Read: How to Generate List of Random Numbers?
Why Apps? The Benefits of Mobile Learning
Sure, a laptop offers more workspace, but let’s be real. Our phones are practically glued to our hands. What if you could use that screen time for some serious career growth? Here’s why apps rock for learning:
- Convenience: Learn anywhere! Short commute? Waiting in line? Turn dead time into productive time.
- Bite-sized Lessons: Most apps break topics into digestible chunks – perfect for on-the-go learning.
- Accessibility: Free apps break down the financial barrier to knowledge.
The Top Contenders
Let’s break down the finest free apps that can up your digital marketing game:
- Google Digital Garage:
- Google Digital Garage offers a wide range of free courses covering various aspects of digital marketing, including SEO, social media marketing, and analytics.
- According to a report by Digital Marketing Institute, Google Digital Garage has been praised for its comprehensive content and user-friendly interface, making it an excellent choice for beginners.
- HubSpot Academy:
- HubSpot Academy provides free online courses and certifications in inbound marketing, content marketing, email marketing, and more.
- A study conducted by HubSpot revealed that 71% of professionals who received a HubSpot Academy certification saw an increase in their career prospects.
- EdApp:
- Gamification Awaits: Earn points and compete on leaderboards!
- Microlearning at its Finest: Content delivered in quick, easy-to-process bursts.
- Great for Businesses: A solid option if you want to train your team with custom-made courses.
- LinkedIn Learning:
- Formerly known as Lynda.com, LinkedIn Learning offers a plethora of courses on digital marketing topics, taught by industry experts.
- In a survey conducted by LinkedIn, 94% of respondents stated that they had achieved their learning goals using LinkedIn Learning.
- Facebook Blueprint:
- Facebook Blueprint offers free online courses and certifications focused on Facebook and Instagram marketing.
- According to a review by Social Media Examiner, Facebook Blueprint is highly recommended for individuals looking to master social media marketing strategies.
- Coursera:
- Ivy League Quality: Access courses from top universities without tuition fees.
- Certificates Possible: Some courses offer verified certificates (for a price).
- Broad Scope: Delve into specialized areas of digital marketing with in-depth courses.
Here are some tips for learning digital marketing:
- Choose a specific area of focus: Don’t try to learn everything at once. Instead, choose a specific area of digital marketing that you are interested in and focus on learning that area in depth.
- Get practical experience: The best way to learn digital marketing is by doing it. Find ways to get practical experience, such as by working on personal projects or volunteering for a nonprofit organization.
- Stay up-to-date: The field of digital marketing is constantly changing. Make sure you stay up-to-date on the latest trends and technologies by reading industry publications, attending conferences, and following experts on social media.
Honorable Mentions
- HubSpot Academy: Industry-recognized for its in-depth marketing courses and certifications (https://academy.hubspot.com/courses)
- SEMrush Academy: Great for technical SEO knowledge (https://www.semrush.com/academy/)
Important Stats
Don’t just take my word for it. The numbers prove the power of mobile learning:
- The e-learning market is projected to reach a staggering $325 Billion by 2025 [Source: GlobalNewswire]([https://www.docebo.com/]
Finding the Right Fit
The “best” app depends on your needs and learning style. My advice? Experiment! Most of these apps offer free trials or introductory lessons. Take them for a spin before committing.
Learning is a journey.
Free apps are a phenomenal launchpad. Keep an eye out for free webinars, blogs, and podcasts – digital marketing knowledge is freely available if you know where to look.
Think of these apps as the ultimate tools in your arsenal. The dedication and willingness to learn? That’s entirely on you! Let me know in the comments which app you’re going to try first.
